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Privacy Policy

Effective: 13-05-2021; Last updated: 13-05-2021

Overview

Reads Direct (“us”, “we”, or “our”) operates the https://readsdirect.ie website.

We are committed to safeguarding the privacy of your personal data. Please read the following privacy notice to understand how we collect and use your personal data. This privacy notice also explains the rights available to you in respect of your personal data.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Reads Direct, 7 Sandyford Office Park, Sandyford Dublin 18,Dublin,D18 AX29,Ireland.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Usage Data is any data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Website refers to Reads Direct, accessible from https://readsdirect.ie.
  • Service refers to the Website.
  • You means the individual accessing or using our Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Billing Address
  • Usage Data
Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

The cookies we use are detailed below:

Necessary cookies are crucial for the basic functions of the website and the website will not work in its intended way without them. These cookies do not store any personally identifiable data.

Cookie Type Duration Description
frontend https 1 day This cookie is used to handle user sessions.This cookie is associated with Magento and it is necessary for the site functionality.
frontend_cid https 1 day This cookie is essential for site operation. It helps to identify a single user across multiple pages during a single visit to the website with session ID.
cky-active-check https 1 day The cookie is set by CookieYes to check if the consent banner is active on the website.
cookieyesID https 1 year Unique identifier for visitors used by CookieYes with respect to the consent
cky-consent https 1 year The cookie is set by CookieYes to remember the user's consent to the use of cookies on the website.
cookieyes-necessary https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Necessary' category.
cookieyes-functional https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Functional' category.
cookieyes-analytics https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Analytics' category.
cookieyes-performance https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Performance' category.
cookieyes-advertisement https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Advertisement' category.
cookieyes-other https 1 year This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies categorized as 'Other'.
external_no_cache https 1 hour This cookie is used to check and record whether a visitor browser allows the caching of a page or not. This cookie is strictly necessary one, it is associated with Magento e-commerce platform.
__stripe_mid https 1 year This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any patment information on a server.
__stripe_sid https 30 minutes This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any patment information on a server.

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie Type Duration Description
lang https session This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
bcookie https 2 years This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lidc https 1 day This cookie is set by LinkedIn and used for routing.
TawkConnectionTime https session This cookie is set by Tawk.to which is a live chat functionality. The cookie is used to remember users so that previous chats can be linked together to provide better and improved service.
ss https This cookie is set by the provider Eventbrite. This cookie is used for the functionality of website chat-box function.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie Type Duration Description
_gcl_au https 3 months This cookie is used by Google Analytics to understand user interaction with the website.
_ga https 2 years This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid https 1 day This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjFirstSeen https 30 minutes This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Type Duration Description
__utma https 2 years This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc https session The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmz https 6 months This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
__utmt https 10 minutes The cookie is set by Google Analytics and is used to throttle request rate.
__utmb https 30 minutes The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
YSC https session This cookies is set by Youtube and is used to track the views of embedded videos.

Advertisement cookies are used to deliver visitors with customized advertisements based on the pages they visited before and analyze the effectiveness of the ad campaign.

Cookie Type Duration Description
_fbp https 3 months This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr https 3 months The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
test_cookie https 15 minutes This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
bscookie https 2 years This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
VISITOR_INFO1_LIVE https 5 months 27 days This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie Type Duration Description
_hjid https 1 year This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
UserMatchHistory https 1 month Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
AnalyticsSyncHistory http 1 month No description
_gat_UA-146207622-1 http 1 minute No description
CONSENT http 16 years 7 months 12 days 9 hours 8 minutes No description
m https 2 years No description

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor and analyze the use of our Service.
  • To manage Your Account: To manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • To contact You: To contact You by email regarding updates or informative communications related to the functionalities, products, or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To manage Your requests: To attend and manage Your requests to Us. When you send us an email via the contact form on this website, your name, email address and message will be emailed to us (as you would expect). This information is kept private. We will store this information within our own email system so that we are able to respond to you.
  • To manage Your comments: When you comment on a blog post or web page on this site, then your name, email address, IP address, and message will be stored in our website database (as you would expect). This makes your name, website address, and comment (but not your email address) viewable by the general public on the website. If you have entered your email address to leave a comment on our blog posts, it is used to identify your comment, however, it is not displayed on the website or shared with any third party.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Service, products, services, marketing, and your experience.

Use of “End User Data”

Reads Direct is the data processor and collects and processes information only on instruction by you as the data controller. 

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.

These third parties have access to your Personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

Facebook: Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/policies/ads/

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy.

Retention of Your Personal Data

We retain personal data we collect from you for as long as necessary for the purposes for which the personal data was collected or where we have an ongoing legitimate business need to do so (for example, to provide you with a product or service you have requested), or to comply with applicable legal, tax, or regulatory requirements.

When we have no ongoing legitimate business need to process your personal data, we will either securely destroy, erase, delete or anonymise it, or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

We will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with  applicable laws or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc.)

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

We do not share your personal information or email address with third parties.

Grievance / Data Protection Officer:

If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Reads Direct, 7 Sandyford Office Park, Sandyford Dublin 18, email: sandyford@readsdirect.ie. We will address your concerns in accordance with applicable law.

Your Rights

Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at contact@readsdirect.ie We will respond to your request in accordance with applicable law. 

You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at contact@readsdirect.ie. 

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Email opt-out

Just like you, we hate spam. We do not send you spam emails. You may opt-out of our emails at any time. An ‘unsubscribe’ link is included in all of our email newsletters.

Use by Children

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us.

If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Security of Your Personal Data

The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse, or unauthorized alteration of your information under our control. 

However, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

It is assumed that you accept such changes if you continue to use the site and services. If you do not accept such changes, please do not hesitate to contact us (details below) so that we can provide you with further assistance/ information on this matter.

Contact Us

If you have any questions about this Privacy Policy, You can contact us by visiting the contact form on this site to contact us.

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